Sunday, February 13, 2011
ACTIVISION GO TO HELL
The first videogame I ever owned was an Activision one: River Raid, for the MSX. With the years, Activision has transformed into hell for developers. It has recently closed several studios they owned. But why?
I've seen that before, like in Telecinco: The CEOs are fully focused on getting profits for the stockholders, so they exploit annually their studios and IPs until they are exhausted. Then they fire the people working on those IPs and buy new studios. The CEO gets outstanding results and when he sees things going wrong he quits and gets a better job. Remarkable.
However, things indeed will go wrong. Ask EA, they've been there, done that. When you over-exploit IPs you eventually run out of them. Developers are not eager to work for you and instead they prefer to go someplace else. Even the public (or at least the most informed of it) will know that company treats people like shit, and sales will start to go down.
From my side, I recommend to start a Boicot on any Activision product. Funny thing, it turns out I've been boicotting them (for other reasons) for almost 2 years. The last Activision game I bought was Call of Duty Modern Warfare 2. I haven't bought any Guitar Hero or even Blizzard games lately. And I won't until that sucky Kotick leaves office.